What exactly is preventive cyber-security?

There has been a movement among technology providers to promise “proactive” cyber security consulting. Small- and medium-sized businesses love the idea of preventing cyber-attacks and data breaches before they happen, and service providers would much rather brainstorm safeguards than troubleshoot time-sensitive downtime events.

Article Link: http://www.healthsecuritysolutions.com/2017/02/15/what-exactly-is-preventive-cyber-security/