Google, Bing, Yahoo, Yandex, and Baidu are some of the world’s top search engines and serve as the starting point for millions of internet users seeking information. Most people probably don’t browse past the first two or three pages of search results, which is why website owners aim to get their site to appear among the top results, to attract site visitors. Website owners do this using a process called search engine optimization (or SEO). Businesses rely on good reviews, Google Maps, and optimized content to ensure their websites are well tuned to be easily searched and shown in results.
Article Link: https://blog.avast.com/scammers-using-seo-to-lure-victims-avast