US tech giant will release its Federated Learning of Cohorts for developer trials this month and advertiser tests with Google Ads next quarter, during which it hopes to glean insights on how well the alternative to cookie-based ad targeting will work in diverse regions such as Asia.
Article Link: https://www.zdnet.com/article/google-takes-next-steps-towards-privacy-first-web-devoid-of-third-party-cookies/#ftag=RSSbaffb68