Generative Search Engines (GSE) powered by AI are set to revolutionize online search. Unlike traditional keyword-based search, GSEs provide real-time, conversational responses without the need for specific keywords. These advanced engines can remember context, synthesize answers from multiple sources, and generate personalized, multimedia content. Despite their potential, GSEs face challenges such as reliability, biases, and errors inherent in AI models. Major technology players like Google, Microsoft, and OpenAI are developing their own GSE versions. This shift may eventually replace traditional search engines, such as Google, leading to a more competitive and innovative search landscape. However, challenges in accuracy and reliability must be addressed for widespread adoption.
Article Link: Generative Search Engines: Providing Answers Not Links | e-Discovery Team