Fines, lost revenue and broken customer trust. It’s not just about the attacks themselves, but also about the impact. In the case of the Dyn attack , customer sites including Twitter, Netflix, CNN, PayPal and Airbnb were affected, so much so that the company reportedly lost 8% (14,500) of the domains it was hosting.
Article Link: http://www.itproportal.com/features/cyber-security-looking-at-the-bigger-picture-but-getting-the-basics-right/