Ad blocker usage is up 30 per cent — and a popular way of thwarting it isn’t working anymore

By Lara O’Reilly Ad blocker usage surged 30 per cent in 2016, according to a new report from PageFair, a company that helps publishers regain revenue lost to the software. There were 615 million devices blocking ads worldwide by the end of 2016, 62 per cent (308 million) of those mobile.

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